February 9th, 2013 • Comments: 0 • by Wendy • Media & MarketingPumpingWarm & Fuzzy

Updated: Pump Across America

(Updated February 9, 2014)

If you're more comfortable with a simple selfie than a shot of pumping in action... that works, too!  All we need is a shot of you by yourself, with your babe, showing off your pumping setup, or anything else that makes you feel like a powerful pumping mama.  Our goal is simply to create a video montage of 50 moms (one from each state in the USA) celebrating pumping with a candid photo.  Text on screen will indicate your name, state, and how many months you pumped or if you're still pumping, how many months you've pumped "so far". 

Photos can be submitted via our Facebook wall (www.facebook.com/snugabell) or by emailing PAA@westfreelance.com.

Pump Across America!

Be sure to check out Facebook for updated maps* to see if we're still hunting for a mom from YOUR state.  We hope we'll hear from you soon!
*Pink-filled states indicate we've already found a mama for that area.


Guess what, Pumpin’ Mamas? Snugabell needs your help!

A little while ago, we set out to create a video that would help tell the story of PumpEase -- our hands-free pumping bra that for years has helped countless moms take back their pumping time by letting us spend less time holding flanges and more time doing, well... whatever! From holding babies to checking email to catching up on reading, moms from all over have told us about how PumpEase has freed them up to do all kinds of things while they pump.

Well it occurred to us at Snugabell that the best way to tell our story was actually to tell your story. That’s why we’re creating Pump Across America. We want to collect pictures of pumping moms from coast-to-coast, showing real PumpEase customers pumping in style and doing their thing (with both hands off the flanges!). We want to represent pumpers from every state, showing their pumping pride and sending a message to moms everywhere that shows how empowering, practical, and even fun pumping can be.

So we’re asking that you send us your pumping selfies -- candid shots of you doing your thing with the help of your PumpEase. You can be playing with your little one or playing with your computer. You can be reading a book or knitting a sweater. You can be smiling with pumpin’ confidence, or just giving the camera that “Oh yes I can!” look that shows just how powerful a pumping mom can be.

(Heather gets the idea.)

(Heather gets the idea.)

Your photos don’t have to be super-high resolution (a decent camera phone will do the trick). If we were looking for polished and shiny, we’d use models and a photographer. But we’d rather have REAL moms give us a glimpse into their REAL lives. Then we want to share it with the world.

So what do you say, ladies? Will you help us tell the story of Pumpin’ Mamas across the country? All you have to do is snap a photo and drop it on our Facebook wall or send it to us via email -- we’ll take it from there. When we compile the photo montage for our video, we’ll share only your first name and home state or province. That’s all there is to it!

January 31st, 2013 • Comments: 0 • by Hillary • Inside Snugabell

Meet the Snugabell Team: Hillary - Our Facebook Diva

HillaryHi! My name is Hillary (with two Ls please) and I run Snugabell's Facebook page. I met Wendy last year when she put out a call on the Facebook page for local breastfeeding mamas to model pieces from the Toni Collection. Check out the banner on Snugabell's Facebook page - I'm the mama on the far right.

My job is to post interesting, informative content on the Facebook page every day to help Snugabell connect with their customers and supporters in an online space. I love the conversations that can build out of a post and I really enjoy interacting with the Snugabell community.

I became interested in the world of breastfeeding (and pregnancy, birthing, mothering, etc) after the birth of my son in 2011. I had very set ideas about what my life with a child would look like; I'm happy to report that my life looks nothing like what I thought it would/should. I went back to my corporate job when my son was six months old but found the strength to walk away six months later when the stressful environment, long hours, and horrendous commute were making me miserable. I don't regret leaving at all. I am currently a work-at-home mom (WAHM) who is studying to become a DONA-certified birth doula. I spend my days chasing after a spirited toddler and my nights in front of a laptop. My life has never been so busy - or so full -and I wouldn't have it any other way.

Come say hi to me on the Facebook page; I'd love to chat with you!


December 28th, 2012 • Comments: 0 • by Hillary • Breast is BestHealth & Wellness

Responsible Alcohol Consumption for Nursing Mamas

New Year's Eve is drawing near and with it comes one last chance to be festive and merry before the drudgery of January hits us. There's no need for lactating mothers to abstain from the celebration; responsible alcohol intake and breastfeeding are not contradictory.

According to La Leche League International, "alcohol passes freely into mother's milk and has been found to peak about 30 to 60 minutes after consumption, 60 to 90 minutes when taken with food. Alcohol also freely passes out of a mother's milk and her system." That last bit is noteworthy. Motherisk clarifies it further by explaining that alcohol elimination is not accelerated by drinking water or coffee, sleeping, or "pumping and dumping" breast milk. Alcohol is not trapped in breast milk; it is diffused back into the bloodstream. 

So what does this mean for a nursing mama who wants to ring in the new year with a glass of bubbly? It means drinking in moderation. Time alcohol consumption so that there is enough time between feedings for your blood alcohol level to drop. Pump breast milk before you drink so that your little one has a meal ready if a feeding is required before you feel able to nurse.

The Motherisk team produced a helpful table to show how long it takes for alcohol to clear the breast milk of women of various body weights. They've made it easy to find out how long you should wait before nursing after you've consumed alcohol (generally speaking, of course; for more personalized advice you should speak to your health care provider).


{Photo Credit: Amazon.com}

August 2nd, 2012 • Comments: 0 • by Amy West • In the NewsWHO Code

Is Mayor Bloomberg "Banning Formula" in NYC?

A baby formula ban in New York City?  With the media in a frenzy over the issue, it's tough to keep the facts straight.  Amy West, our Social Media Diva, lays out the real deal.  

Mayor BloombergIf you think Mayor Bloomberg is "banning formula" in NYC, you are mistaken.

Right now, formula companies give hospitals all manner of free crap (nipples, bottles, formula, very expensive preemie formula) in exchange for exclusive marketing agreements (along the lines of "all moms who pass through labor & delivery WILL leave with a formula swag bag").  Research shows that moms are extremely likely to (A) stick with the brand presented to them in the hospital and (B) not meet their own personal breastfeeding goals based on the interference of this marketing.

Mayor Bloomberg is seeking to end this predatory marketing. In doing so, formula makers will no longer be able to strike these agreements with hospitals and hospitals will have to pay for the things they currently get for free (from formula companies).

So formula isn't being banned or even restricted. Just like Tylenol or any other pharmaceutical in the hospital, formula will be purchased, tracked, and given out upon request. The difference is that instead of moms who are trying in earnest to breastfeed going home with formula that's been proven to sabotage breastfeeding relationships, only moms who are actively choosing formula will receive it.

Why would we begrudge hospitals for tracking the use of something they now have to pay for?  Why would we begrudge Mayor Bloomberg for ending what has been a long-standing unethical marketing practice that has such lasting and sweeping effects?

Please leave your comments below and ask your friends what they think.

{"World Bank Group President Kim and New York City Mayor Michael Bloomberg Headline Plenary on "Shaping the Future of Urban Transport"" by World Bank Photo Collection is licensed under CC BY-NC-ND 2.0}

March 6th, 2012 • Comments: 0 • by Wendy • Inside Snugabell

Meet the Snugabell Team: Wendy

By now you've pretty well gotten to know the Snugabell Team, with the exception of Head Mama in Charge Wendy herself. Take a closer look at Wendy with today's Q&A, which includes the Snugabell backstory, some insight into the woman herself, and something about jumping out of an airplane!

So how’d it all begin?  When I was pregnant with my first daughter, a good friend of mine asked me if I was going to pump. I asked her why I would need to (we get a full year of maternity leave here in Canada). She said that she pumped so that her husband could take the occasional feeding, which gave her a bit of flexibility as well as her husband, bonding time with the baby. I talked it over with my husband Mike and he agreed it would be a good idea.

And then? When I started pumping, I quickly became frustrated with the fact that you could do *nothing* other than sit and hold the flanges on your breasts. Aside from the postpartum Carpal Tunnel Syndrome which left my hands completely numb with pins and needles after just a few minutes of holding the flanges, I was bored silly and instead of relaxing (and helping my milk to flow) I sat there thinking about all the housework and work-work (Snugabell is my second business) that needed to be done. It wasn't long before I was Googling "hand-free pumping" and "pump hands-free" as I figured there *must* be something available to hold your pump for you. There were a few products, none of which I was willing to part with my hard-earned money for, and all of which were ugly.  

With my background in the apparel industry, I knew I could do better and so I mocked-up the first PumpEase from some scraps in my studio. A few people caught wind of my invention and encouraged me to take it to market. The fact that PumpEase would be available in pretty prints was a no-brainer for me - I didn't even consider anything else.  Function, quality and making it pretty were all equally important to the design process.

What's the best part of your job?  Helping moms enhance their breastfeeding relationships with their babies. Nothing gets me going more than a mom telling us that our products made the difference between quitting breastfeeding and persevering. It literally brings tears to my eyes that we have that much reach. I never imagined that happening…or how amazing it would feel.

What's the most challenging job you ever had?  The most challenging job that I've ever had is being a parent -- hands down. I'm an overachiever and tend to do most things that I undertake well. If I don't do something well, I hire someone that does. Unfortunately this doesn't apply to being a mom so I find myself struggling with this on a daily basis.

Tell us about your family.  I have two beautiful girls, Antonia (7) and Michaela (5) as well as my wonderfully supportive husband, Mike.

The Bell Family

What does breastfeeding mean to you?  When I see a mom breastfeeding, all is good in the world. When I see a mom formula feeding, I wonder what tripped her up - what misinformation did she receive, why weren't people there to support her? I feel sad. And I feel sad because I know what it is like to be on that side. I was a misinformed mom myself (and I consider myself to be fairly intelligent, so I understand how easily it can happen). I breastfed both of my daughters for about seven months each. With Antonia, I quit.  I kept delaying that quit date (which in hindsight, should have been a sign that I didn't really want to quit). I had it in my head that I "wanted my body back" as we were getting married. With Michaela, I thought she weaned herself - years later, armed with the knowledge from starting this business, I realized it was just a nursing strike. I would have killed for the resources then, that are available now (KellyMom, Best for Babes, Motherwear’s Breastfeeding Blog, and the list goes on). I often tell my husband that I wish we could have another baby so that I could put to good use all of the new knowledge that I have. Having said that, starting Snugabell did inspire my sister Denise to exclusively breastfeed and for much longer with her second baby than she did with her first.

What the hardest part about being a parent (that shouldn’t be)?  Always feeling like I'm failing.

What's the best thing to do on a day off?  Anything with the fam - snuggle on the couch and watch a movie, go for a hike, explore our city...

Where do you see Snugabell in five years?  I see us in a bigger office, with a few more employees, in 500+ stores with a couple of major chains in there. I also see us getting more involved in the social side of breastfeeding promotion and support.

If not Snugabell, what?  My other passion in life - not nearly as compelling - is jewellery. I'd love to take a silversmithing course and start designing!

What’s something readers might not know about you?  I love things that scare the crap out of me: bungee jumping, rollercoasters, motorcycles… Jumping out of an airplane is next on the list!

{Photo credit: Claire Reid Photography}