I recently visited a favourite blog of mine - PR in Your Pajamas - and came across a post about writing a media pitch that begged the question "What is the boldest, most outrageous or provocative statement you are willing to make about your product or service? You must truly believe this to be effective."
A few days later, I found myself on the LunaPads website reading blog posts and such, and when I navigated to their home page, I was greeted by this gem:
"Thanks to Lunapads and The DivaCup, upwards of 1 million disposable menstrual products are diverted from landfills monthly."
It made me smile as I remembered Suzanne, Co-Founder of LunaPads, recounting how she and her hubby sat on their couch reverting, if only for a moment, to their inner geeky, "bean counter" persona (her words) to crunch some LunaPads numbers and come up with this riveting statistic.
And then I remembered Elena's post on PR in Your Pajamas...
This gave me pause.
I proceeded to look-up a breastfeeding study that I had found quite thought-provoking. It was recently published in Pediatrics, the official journal of the American Academy of Pediatrics (AAP) and was entitled The Burden of Suboptimal Breastfeeding in the United States: A Pediatric Cost Analysis. Tanya from Motherwear was one of many who blogged about it and it garnered attention, both positive and negative from ABC, CBS and the Associated Press among others.
The study stated that 900 babies and $13 billion in health care costs could be saved if 90% of moms exclusively breastfed for six months.
$13 BILLION in health care costs.
I was inspired to crunch some numbers of my own and this is what I came up with...
"Thanks to PumpEase, four babies' lives and almost $70,000,000 in US health care costs have been saved. Not to mention those thousands of babies who've received their mamas' milk (while their mamas worked, played, or just relaxed, since they didn't have to hold onto those pump flanges!)."
I calculated the health care figure FIVE times. Surely it can't be THAT much money!?! I read it out loud. And then I read it out loud again. And then an overwhelming sense of pride washed over me. We ARE making a difference to the health of moms and babies. We ARE saving US Health Care millions of dollars. We ARE enhancing mothers' breastfeeding relationships with their children. WOW!
What is YOUR bold and outrageous statement? You don't have to own a business; write one about YOU. I highly recommend this exercise to open your mind and think outside of the box. Please leave a comment below...