January 14th, 2014 • Comments: 0 • by Wendy • Inside SnugabellWarm & Fuzzy

2013 Snugabell Highlights

As we look forward to what 2014 has in store for us, we want to reflect on and appreciate the highlights of 2013. The Snugabellas had a busy year full of growth, learning moments, and a lot of fun. 

1. We started the year on a high note with the news that PumpEase was a finalist for a 2013 About.com Reader's Choice Award for Favourite Breastfeeding Product. While we didn't win top prize, it was an honour to be nominated (that phrase is a cliché because it's true!).

2. Early 2013 saw Snugabell bring our US Wholesale business back in house. There have been a few bumps in the road but the decision to bring our US Retail Partners back under our wing has felt right from Day One. We value the opportunity to connect with our retailers on a more personal level, and love that we can once again provide customer service and order assistance on a wholesale level. 

3. We were excited to introduce PumpEase to Babies R Us in the Spring.

4. The Snugabell product family expanded by two this year with the debut of our PumpEase Wet Bags and Through A Child's Eyes Keepsake Colouring Book

5. In July the Snugabellas left their worries (and kids and partners!) behind for three fun-filled days in Seattle. We filled our bellies with delicious food, walked all over the city (including a fascinating tour of the underground) and saw Paul McCartney at Safeco Field! It was a wonderful, relaxing weekend that really reinforced the friendships we have "outside the office."

6. We spent the summer and autumn months polling YOU, our wonderful Facebook and Twitter followers, for input on what our new print should look like and what it should be named. We had so much fun interacting with all of you and considering your suggestions. The end result of our creative collaboration was, of course, our cheeky new print: TaTa Turquoise! The process was so much fun that we hope to repeat it in the (not so distant!) future. (Maybe it will become an annual thing? Stay tuned to find out!)

7. We were honoured to be featured by Elacta European Lactation Consultants Alliance.  It was exciting to spread the PumpEase love to another continent (and in another language!).

8. After the hustle and bustle of our Thanksgiving/Black Friday/Cyber Monday sale, we paid tribute to the late Dr John Kennell by donating a portion of our sales to La Leche League Canada as part of our Giving Tuesday Canada initiative. We're already brainstorming how we can participate in Giving Tuesday Canada again this year!

9. We said a fond farewell to the old and welcomed the new... branding, that is. We've been slowly rolling out our new look and are happy to say that the Snugabell re-brand is almost complete! If you're a retailer, please feel free to contact us for updated images and logos to use.

10. Our Express Mail subscription program continued to grow with over 200 FREE breastmilk storage guidelines fridge magnets mailed to new subscribers!

It's so nice to mull over the previous year and move forward with a sure step and a head full of ideas! We're excited to welcome 2014 and can't wait to share our successes and adventures with you. We are so grateful for you, our vibrant community of mamas and mamas-to-be, for lending your voice and your support to the beauty of breastfeeding. If you haven't already, join us on Facebook or Twitter; we'd love to say hello! 

February 9th, 2013 • Comments: 0 • by Wendy • Media & MarketingPumpingWarm & Fuzzy

Updated: Pump Across America

UPDATE: WE'RE MAKING IT EVEN EASIER!
(Updated February 9, 2014)

If you're more comfortable with a simple selfie than a shot of pumping in action... that works, too!  All we need is a shot of you by yourself, with your babe, showing off your pumping setup, or anything else that makes you feel like a powerful pumping mama.  Our goal is simply to create a video montage of 50 moms (one from each state in the USA) celebrating pumping with a candid photo.  Text on screen will indicate your name, state, and how many months you pumped or if you're still pumping, how many months you've pumped "so far". 

Photos can be submitted via our Facebook wall (www.facebook.com/snugabell) or by emailing PAA@westfreelance.com.

Pump Across America!

Be sure to check out Facebook for updated maps* to see if we're still hunting for a mom from YOUR state.  We hope we'll hear from you soon!
*Pink-filled states indicate we've already found a mama for that area.

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Guess what, Pumpin’ Mamas? Snugabell needs your help!

A little while ago, we set out to create a video that would help tell the story of PumpEase -- our hands-free pumping bra that for years has helped countless moms take back their pumping time by letting us spend less time holding flanges and more time doing, well... whatever! From holding babies to checking email to catching up on reading, moms from all over have told us about how PumpEase has freed them up to do all kinds of things while they pump.

Well it occurred to us at Snugabell that the best way to tell our story was actually to tell your story. That’s why we’re creating Pump Across America. We want to collect pictures of pumping moms from coast-to-coast, showing real PumpEase customers pumping in style and doing their thing (with both hands off the flanges!). We want to represent pumpers from every state, showing their pumping pride and sending a message to moms everywhere that shows how empowering, practical, and even fun pumping can be.

So we’re asking that you send us your pumping selfies -- candid shots of you doing your thing with the help of your PumpEase. You can be playing with your little one or playing with your computer. You can be reading a book or knitting a sweater. You can be smiling with pumpin’ confidence, or just giving the camera that “Oh yes I can!” look that shows just how powerful a pumping mom can be.

(Heather gets the idea.)

(Heather gets the idea.)

Your photos don’t have to be super-high resolution (a decent camera phone will do the trick). If we were looking for polished and shiny, we’d use models and a photographer. But we’d rather have REAL moms give us a glimpse into their REAL lives. Then we want to share it with the world.

So what do you say, ladies? Will you help us tell the story of Pumpin’ Mamas across the country? All you have to do is snap a photo and drop it on our Facebook wall or send it to us via email -- we’ll take it from there. When we compile the photo montage for our video, we’ll share only your first name and home state or province. That’s all there is to it!

November 26th, 2011 • Comments: 0 • by Wendy • About this Blog & MeJust for FunWarm & Fuzzy

"All About My Mom" (by my soon-to-be 5 year old daughter Michaela)

I don't know about you, but my brain goes a gazillion miles an hour while doing two particular things - showering and driving (by myself); this is of course as opposed to *normal* when it goes only a million miles an hour. ;-) It isn't often that I'm alone outside of working, so in these two situations, the ideas flow FAST - so much so that I'm thinking of picking up some of those bathtub crayons so I can write my ideas down on the shower wall. I already have the car scenario taken care of - a pad of paper that I scribble ideas down on at the 'next red light'.

The other day (in the shower) I was thinking about my youngest Michaela and the fact that she will soon be five (insert cliché phrase about how fast they grow up here). Then I remembered the interview that I did with my elder daughter Antonia when she was about the same age and made a mental note to sit down with Michaela (see, need the crayons!) and do the same.

I was originally inspired by Annie's post over at PhD in Parenting in which she invited us to "interview" our child about their mother and share the responses. Get ready for some "awww's" and some chuckles. Here we go...

Michaela

What are mothers for?

For hugging.

How are mothers made?

You put them underground and make them grow.

What ingredients are mothers made of?

First you go to the hospital and when you grow up a bit you'll be a kid and then you grow more and more and then you're a mommy (or daddy).

Why am I your mommy instead of another woman being your mommy?

Because I was in your tummy.

What kind of little girl was I?

A little kid.

What did I need to know about Daddy before I married him?

Because you got in love.

Why did I choose Daddy to marry?

Because he had a big fat beard and long hair.

Who's the boss at our house?

Daddy and you.

What's the difference between mommies and daddies?

One has different hair and one speaks different.

What do I do in my spare time?

You make us dinner.

What would it take to make me perfect?

Because you are so pretty and I like you and I love you so much.

If you could change one thing about me, what would it be?

Nothing.

It's nice to think that Michaela thinks I'm perfect the way I am - that makes one of us!

Having now done this exercise with both my girls, what stood out for me most was that Antonia's answers flowed quite easily whereas Michaela said, "I don't know" and "Is that right?" quite a few times - I honestly didn't think we would get through all the questions. This rings true to form for their little personalities - not to "label" them per se - however Antonia tends to be more academic and artistic while Michaela is more physical (generally). It is so interesting to witness their characters developing and watch them morph into little individuals!

I welcome you to join in the fun - ask your son or daughter the same list of questions and link back to this post.  You can put the url of your post in the comments.

November 9th, 2011 • Comments: 0 • by Wendy • PumpingWarm & Fuzzy

The Jazz Singer and Her PumpEase

Last week I received the following email. After reading it, I realized it was written by a customer who had recently purchased a PumpEase from our website and who had also just received our November newsletter that touched on Prematurity Awareness Month. I also realized it was from a fellow Canadian (yay) and that she was a little bit famous (yippee). As always, I felt extremely honoured that one of our products helped a mom reach her personal breastfeeding goals (jumping up and down with glee).

"I don't think I already wrote to you guys, but I just wanted to say a big thank you, in light of Prematurity Awareness Month.

Whitney's preemie baby

My son was born 10 weeks early when he arrived on April 26th of this year. I was hurled into a scary and foreign experience, which included pumping 10 times a day while he spent some time in hospital growing and getting stronger.

I was so clueless about it all, having not had time to properly research and read about breastfeeding - let alone birth - and so everything was a big hurdle.

Pumping was hard and discouraging at the start, but I was determined, knowing that it was the only thing in my power that I could do to help my son. So with cracked and throbbing nipples, I soldiered on.

Whitney's son at 10 weeks

One day, one of the other NICU moms was sitting in our pump room at the hospital casually reading a magazine and checking her email while she pumped. She was using a PumpEase - the one with the badass cherries on it. It was like a shaft of light shone down on her from the fluorescent bulbs above.

"What is THAT?!" I demanded, "and where can I get one?!"

I soon ordered my own online and I love it. It didn't change my life but it really made what was a very difficult time just a little bit easier, as in the 3+ hours I was spending pumping every day, I could keep in touch with my family, letting them know about my son's progress, I could read, have a glass of water... and I am so grateful. It was also nice to hear that it was made in Canada. Hooray!

I love functional, yet beautiful design. I really think you should let all the lactation consultants in Canadian hospitals know about them, PumpEase is awesome and certainly makes something difficult and trying a lot less frustrating.

Thanks again,

Whitney Ross-Barris
www.whitneyrb.com"

Cool huh? Ya, I thought so too. And yes Whitney, we WILL be sure to let all Canadian LC's know about PumpEase - working on that right now in fact. :-)

Please be sure and follow the link to Whitney's website to take in a few sultry notes of her eclectic voice. OBVIOUSLY this email made my day. What made YOUR day today? Tell me about it down there .

{Photo credit: Whitney Ross-Barris}