February 7th, 2012 • Comments: 0 • by Wendy • ParentingResources

"You've Got Lice."


When I saw the name of my youngest daughter's preschool on the call display, that last thing I thought they would say when I picked-up the phone was, "Michaela has lice".

I panicked.

"You have to come and get her", Mrs Megan told me.

Of course I have heard the stories. My older sister's kids had lice, several times even, but they are all young adults now. That was years ago.

I went to the school and picked M up. Another parent pulled-up at the same time. She asked me, "What are you here for, lice?" I answered yes and wondered how she knew. Turns out she had treated her daugther for lice the day before and brought her back to school that morning.

Mrs Megan proceeded to show me a smudge of brown behind M's right ear that she scraped with the fingernail of her thumb. She said, "See? you have to scrape them with your fingernail to get them off". I looked and nodded.

We went to the drugstore to buy "the lice kit" and who did we run into again but the mom from the school. As I was walking away I heard her ask the pharmacist for "something stronger as that stuff you sold me yesterday didn't work".

I went home and called my sister. She proceeded to tell me about my nephew, who upon his return from camp (some ten years ago), was laden with lice. She used the insecticide lice treatment that most people think is the norm (including myself) and he vomited for two hours afterwards. "Don't put that on Michaela's head. It is an insesticide. It is poison", she pleaded. Later I found out that the chemicals will only kill the live lice therefore you still need to comb out the nits. As well, lice are becoming resistant to the chemicals found in these treatment kits so they are not nearly as effective as they once used to be years ago. I returned the lice treatment kit to the drugstore.

I spent the next hour or so doing research online. What do lice look like? What do nits look like? I inspected M's head in the "hot spot" behind the ears and at the nape of the neck and couldn't see anything, not even the brown smudge Mrs Megan had shown me. I had Robyn take a look (who also has grown children that had lice when they were younger) and she couldn't see anything either. When my husband came home he took a look too. Nothing.

I kept Michaela home from school the next day as they couldn't guarantee the other little girl wouldn't be at school again. When I spoke to Mrs Megan, I told her that M did not have lice. I was told to check her head every day for a week. So we did, twice a day to be extra dilligent, and we found nothing. Mrs Megan checked her head too.

And life went on. This happened at the beginning of December. Christmas came and went. On New Year's Day we had a bunch of family over for Michaela's birthday (she was born on January 2nd) and I'm not sure why, but I noticed her scratching her head. A lot.

The next morning she crawled into bed with me as she often does on non-school days and she was scratching her head again.

Barb from Lice911.com

We got up and I took a look at her hair and I saw nits. Lots of nits. And then I saw live lice.

By the time my husband got home from work, I had killed 12 lice. I didn't know what to do so I turned once again to the internet and decided to call Barb at Lice911.com. I had heard some of the moms at school talk about her business so decided to call her to get some advice. She talked to me for about 20 minutes. "It's all about breaking up their reproductive life cycle", she told me. Barb researched this business for an entire year before embarking on it nine years ago. She knows her stuff!

"LICE911 is a team of professionals dedicated to head lice awareness through prevention, screening, removal and training. We are Canada's first completely all natural and holistic approach to head lice removal. We work closely with families, schools and entire communities teaching how to safely screen, treat and help prevent head lice infestations."

We made an appointment with Barb, traveled 30 minutes to her office (she also offers in-home service) and she proceeded to do a complimentary assessment on all four of us. And all four of us had lice. Michaela had it the worst, followed by my husband, then myself and last but not least my eldest daughter Antonia.

I should mention that her office is *very* kid-friendly, outfitted with video games and Netflix to keep the little ones occupied.

At that point Barb told us that she can train us on the wet-combing method or she can comb any or all of us out. We decided that she should at least comb out M seeing that she had the most severe infestation. Then my husband jumped into the chair because he was totally grossed out by the whole thing. I jumped in next because, honestly, I didn't trust my husband to be diligent enough combing out my hair - he isn't adept at sectioning hair and combing it out piece by piece. After three of us were done, we decided that we might as well have Barb do Antonia too. I have to say that I was super proud of my girls for not freaking out about the bugs in their hair and for being so patient during the comb-outs. Barb and I had an interesting conversation about business as well. We were there for 4-1/2 hours.

Mike combing out Antonia

After we were done we knew we had made the right decision.  Although the wet-combing method isn't hard per se, you do need to do it correctly for it to be effective.

Here is the count:

Michaela: 600 nits, 100 live
Mike: 150 nits, 30 live
Me: 40 nits, 3 live
Antonia: 30 nits, 10 live

Our instructions were to do the wet-combing method every three days for three weeks or until we "combed-out clear" twice. Barb made us up a schedule for each person and at my request, split it up so that we were doing two people per day. So it was comb outs for two days, then one day off, then repeat. It felt *so* overwhelming to me as I knew I would be doing most of the comb outs. I think the first one took me three hours. The first time Mike combed me out, it took him four - my butt was pretty much numb by then. But we got faster over time.

And then I had to call the masses of people that were at our house over the holidays and tell them that they had potentially been exposed to lice. Funzies.

I am happy to say that as of a couple of weeks ago we have finished our comb outs and have packed up our Lice Screening Kit (that my husband insisted on buying and that I originally scoffed at).  I figure I spent between 40 and 50 hours combing. By week 2 I recruited my mom and my sister to help. My mom was also helping over at my sister's house (she does daycare for me) as her younger daughter was infected as well. She caught her eldest in time, only finding two live lice and no nits.

Barb was there for us along our journey as well. She offers unlimited support via phone or email to anyone that needs it, not just clients.

I now know, much to my chagrin, more about lice than I ever thought possible, nor would ever want to. I do however, feel much more prepared if (heaven help us) this ever happens again. What I *can* say is that there are a lot of MYTHS out there about head lice and a lot of misinformation on the internet.

I also think that every school district should hire an expert like Barb to present to parents at the beginning of EVERY school year. Knowledge and awareness are key.

FACTS About Head Lice

1. Lice don't jump or fly; you need five seconds of head-to-head contact to transfer from one host to another.

2. Lice don't care how clean or dirty your hair or your house is, how much money you make, where you work, how old you are or what ethnicity you are. Of course the negative stigmas still exist. Education is key.

3. Nymphs (baby lice) need to eat immediately upon hatching or else they will die. They cannot reproduce for 7-10 days.

4. Lice are creamy yellow to black in colour (and may even appear red if they just ate - I know... eww!). They move very quickly on your head, detecting movement and hiding from bright lights. Therefore the best way to confirm whether you have lice is by finding their eggs (nits). Nits vary in colour from clear to brownish-grey, are about half the size of a sesame seed, are all the same shape and size and can be found attached to one side of the hair shaft, at about a 45 degree angle, one to two inches from the scalp. You will find eight to ten nits in one area, cemented to the hair shaft and thus difficult to remove. They will be concentrated around the ears and at the nape of the neck.

5. You need only clean your house on the first day. Wash the clothes the infested person was wearing and their bedding using the hottest water possibe and dry in a hot dryer for 20 minutes; lice cannot burrow therefore you only need to clean surfaces. Vacuum any upholstered furniture and car seats. Items that can't be washed or dried can just be set aside (no need to bag) for 48 hours; lice with no host will die of deyhydration usually in the first 24 hours. Combs, brushes and hair accessories can be cleaned by washing them in hot tap water (65°F) for 10 minutes.

6. There is no need to use any chemicals, tea tree oil, mayonnaise or anything else you read on the internet to rid yourself of lice. The key is in the comb and the best one on the market is the LiceMeister, manufactured and sold by a non-profit organization. If you have school-age children, invest in one today. (And no, I'm not getting a kick-back for that endorsement.)

7. After the initial treatment, it is "life as usual". Kids can return to school and regular activities and you can return to work.

8. Average infestations take three weeks to clear. There is no "quick fix" and lice will NOT go away without treatment.

9. The best way for girls to prevent a lice infestation is to tie their hair back - "ballet buns" and braids offer the best protection.

10. Teach your child to avoid head-to-head contact with other children and not to share personal items such as hats, sleeping bags, combs and brushes. As well, teach them to tell you if their head is itchy or if they feel like there is something moving in their hair.

At the end of the day, aside from the hours and hours of combing, the worst part of this situation was not snuggling our kids for three weeks. As Barb said after she finished our initial assessment and found all four of us infested, "You are a close family".

I hope this helps at least one family rid themselves of lice or prevent an infestation from even happening.

Have you had lice in your house? How did you handle it?

{Photo credit: Lice911, Wendy Bell}

December 28th, 2011 • Comments: 0 • by Jessica • BirthHealth & WellnessResources

Five Ways a Doula Can Make Your Birth More Blissful

Birth Takes a Village

Giving birth is one of the most intensely powerful physical and emotional experiences a woman can go through. Labour and birth themselves are intense, as well as the transformation of a woman into her new-found role as a mother.

Our North American culture does not always seem to honour this process or transition. Historically, women were able to rely on a community of other women to support them throughout this experience. Today, women generally are expected to carry themselves through pregnancy, birth and postpartum with minimal support or nurturing from other women.

Enter the Birth Doula. The word doula is a Greek word meaning “female slave” or “woman’s servant”. In the birth world, a doula is a woman who provides familiar, knowledgeable emotional and physical support to a woman prenatally, during labour, and postpartum.

The support a doula provides allows women to remember their births as more positive, blissful experiences, feeling honoured, heard, comforted and supported throughout.

Here are 5 ways a doula can make your own birth more blissful:

1. A doula is focused on your emotional and physical needs 100%. Your doctor or midwife is a medical professional, trained to ensure you and your baby stay healthy. We’re lucky to have them as safeguards for birth, there to intervene if things don’t go as smoothly as they usually do. Because their role as medical professionals is their number one priority, they are not able to provide continual support as you cope with the intensity of contractions during labour. Your doula is not a medical practitioner, and does not have this responsibility pulling at her attention. This allows her to put all of her energy into making sure you are as comfortable, relaxed and taken care of as possible.

2. A doula can do the left-brain work. During prenatal classes and in birth books, you learn about different labour positions, comfort measures, specific things to try for certain situations that may come up during birth. You may also have heard that it is important to allow yourself to go inward, switching to the more meditative, right-brained mentality and focus on letting your body do its work. It is difficult to stay in that meditative, focused state if you are constantly reaching into your “left” brain to think of all the things you could be trying. You doula can do that thinking for you, making gentle suggestions for trying a new position, reminding you to have a sip of water between each contraction, getting you to the washroom once an hour to make sure your bladder is empty and there’s lots of room for baby to move around. She will also have a few tricks up her sleeve for dealing with especially intense labour or discomfort. This allows you to stay focused inward, steadily focused on coping with each contraction.

3. Doulas provide continual and familiar support. If your are birthing in a hospital setting, there will be nurses around to check in and monitor you between visits from your doctor or midwife. An important thing to point out is that hospital staff work in shifts! Labour can be a long journey, and in your time at the hospital, you sometimes go through one or two OB's and multiple nurses. Your doula will likely be your only support person that you and your partner became familiar with during pregnancy, and will stay by your side through the entirety of labour. Your doula knows you, knows your birth vision and knows what you’ve experienced so far in your birth. This steady and familiar presence offers a feeling of safety that is so important to minimizing your stress level during labour.

4. A doula takes stress off your partner. We are lucky here in North America to live in a time where fathers are invited into hospital birthing rooms. It wasn’t long ago that women birthed without any familiar support in hospitals, left only with doctors and medical staff. However, men have traditionally never been a part of birth, and in our culture, people barely talk to women about birth, never mind men! Because of this, it is a lot to ask of the father to be your sole support person during birth. Doulas do not replace the father’s role in your birth experience. They simply remove the pressure on dads to remember their crash course in labour and birth over the last few months. Between holding mom, taking steps to minimize her discomfort, making sure the whole birth team is nourished and hydrated, asking the right questions of medical staff, and suggesting techniques for keeping things moving along smoothly, there is no shortage of support to give mom. Having a doula to aide in some of these tasks makes birthing a more blissful experience for both mom and dad.

5. A doula will make sure you continue to feel supported after birth. You’ve had your baby. Now what? As you settle into your new role as a mother, your doula will be available for breastfeeding support, emotional support and to help you find any postpartum resources to make the entry into this new part of your life as smooth and blissful as possible.

Having a birth doula to support you during birth is one of the easiest ways to create a sense of calm trust in the process. The biggest enemy of birth is stress, which interferes with progress and can slow or stop contractions altogether. Having a doula by your side providing continual emotional and physical support during your birth makes it so much easier to create a blissful birth for you, your partner and for baby.

Jessica Austin is a Birth Doula and Childbirth Educator based in Vancouver, BC, Canada. Her doula practice - Birth Takes a Village - has a mission "to promote a gentle and informed birth culture". You can also find Jessica on Facebook and Twitter.

I for one wish I had hired a doula for my birth. Don't get me wrong, I had "textbook" pregnancies and wonderful births both times. As well, my doctor and the rest of the hospital staff, as well as my husband, were all amazing during my labour and birth and I wouldn't change a thing. However, a doula is there to support you in a different way and I would definitely opt to have that support if I were to have another baby. Jessica's five points really resonated with me. It just makes sense. How about you? Did you have a doula? If so, what was the best thing about having one? If not, will you have one "next time"? Please share your experiences below.

{Photo credit: Jessica Austin}

July 6th, 2010 • Comments: 0 • by Wendy • Media & MarketingPumpingResources

How to Use a PumpEase hands-free pumping bra

Hi everyone! Please check-out our latest video entitled, "How to Use a PumpEase hands-free pumping bra". Any idea what it's about? OK, just kidding...

I worked with the wonderful Cathrin Witt on this project. I was responsible for taping it and tried my best to follow Cathrin's guidelines for shot angles and such, however I'm no professional in this arena so you can blame the "not so great" lighting on me. Cathrin was in charge of editing - adding music, stills and titles - and making it look all pretty and professional!

The cool thing is, Cathrin (or Cathy as I knew her as in high school) and I reconnected on Facebook a couple of years ago, yet did not meet face-to-face or even speak over the phone to get this video produced. She lives in Bellevue, WA - about two hours south of me AND in a different country!

So just think... if the next time that Cathrin and I venture down the video production road, we actually work together in-person, we could potentially have Oscar material on our hands! Should we clear off our mantles Cathrin?

Anywho, take a gander at the video and let us know what you think. You like? No like? Tell us all about it below!


Tags: 'how to pump', 'hands-free pump', 'nursing bra', 'easy expression'

May 23rd, 2010 • Comments: 0 • by Wendy • Inside SnugabellResources

PumpEase and Dr Sears

tired new momSo you know we're all about the fashion here at Snugabell, right?  Our goal is to help new moms refind their mojo - to help them feel pretty when they are often healing and hormonal, haven't showered "lately" (let alone done their hair and make-up) and are sleep-deprived.  If you've had a baby recently, or not (my youngest was three in January and I still remember what it was like), I'm sure you'll relate.

Even though it is all about the fashion, it isn't ALL about the fashion!  Yes, that's right - the bold colours and prints of PumpEase are better for your baby too!  According to Dr William Sears...

"The best way you as a parent can stimulate baby's vision is using black and white stripes or light and dark contrasting colors. So what about those nice soft pastels that used to be so popular in baby toys and nurseries? While these may look pretty to you, they do nothing visually for your baby. Research has proven that black and white contrasts register powerfully on baby's retina and send the strongest visual signals to baby's brain. Stronger signals mean more brain growth and faster visual development. Surround a baby with soft pastel colors, and you might as well be blindfolding him. Surround your baby with black and white or light and dark pictures, and watch your baby's eyes light up.

While baby's vision may be one of the least developed senses at birth, Dr Searsvisual input during the early months may have the most profound effect on baby's developing nervous system. What exactly does this mean? Why is visual stimulation so important for a baby? How can you as a parent or caregiver best stimulate your newborn's visual senses?

How a newborn's eyes detect light.
At birth, a baby's retina is not fully developed. The retina is the back layer of the eye that detects light. An adult retina can distinguish many different shades of light and color, but a newborn retina can only detect large contrasts between light and dark, or black and white. So while an adult can appreciate various shades of pastel colors on the wall of baby's nursery, a newborn may only see them as one shade all blurred together. Why is this important?

How visual stimulation makes baby's brain develop.
At birth, the nerve cells in baby's brain are disorganized and not well connected. While baby grows, the brain receives input from all five senses. This input causes nerve cells to multiply and form a multitude of connections with other nerve cells. This is why visual stimulation is so crucial. For example, if a baby is kept blindfolded the visual center in his brain would never develop, the optic nerve would shrivel up, and baby would never develop vision. On the other hand, if you provide continuous visual input into baby's eyes, the retina thrives, the optic nerve grows, and the visual part of baby's brain thrives and develops by leaps and bounds."

Galaxie BlackSnowy LeopardSo if you're planning on pumping on one side and nursing on the other (yes you can do this with your PumpEase!), choose Snowy Leopard or Galaxie Black to best stimulate baby's vision.  And if you've never considered pumping on one side and nursing on the other, you might want to.  Here's why...

1.  When you nurse your baby, your body releases the hormone oxytocin which causes
     your milk to "let down".  So while you're suckling your baby on one breast, your other
     breast will often leak (usually into a nursing pad that you throw away or wash).
     Although it varies, some moms leak a LOT of milk.  Regardless, I'm sure you'll agree
     that any milk saved is a good thing!

2.  The more frequently both breasts are emptied the better it is for your milk

3.  This is the ultimate in multi-tasking (and we, as women, were made to multi-task

So there you have it - look HAWT, stimulate your baby's vision to promote brain development and make more milk - ALL with PumpEase!

I have to add that I find it über interesting that if you were to blindfold your baby from birth the optic nerve would shrivel up and your baby would actually end up blind.  I know that newborn babies don't see much more than shadows and I know that black and white patterns are good for baby's vision, but had no idea the extent of the consequences if baby's vision wasn't stimulated fully.  How about you?  Tell us about it below.

Tags: 'baby brain growth', 'visual stimulation', 'PumpEase prints'

{"Baby and mom" by Kaeru Sand is licensed under CC BY-NC-SA 2.0}

{Photo credit: Dr. Sears Wellness Institute}

April 16th, 2010 • Comments: 0 • by Wendy • ResourcesWHO Code

A Summary of the WHO Code (including WHERE, WHAT, WHEN and HOW)

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A Summary of the WHO Code
(International Code of Marketing of Breastmilk Substitutes)
World Health Organization (WHO)
Geneva, Switzerland, 1981, 1986, 1994, 1996, 2001

Para leer este artículo en español, haga clic aquí por favor.

Have you heard of “The Code”, aka “The WHO Code” aka “The International Code of Marketing of Breastmilk Substitutes”?  If the answer to that question is “yes”, do you know what the WHO Code says?  Could you explain it to someone?

Many people, even mothers, even breastfeeding mothers, cannot, so here is our explanation of the code.  Psst!  This is really important, so pass it on!

The WHO Code includes the below 14 important provisions (let’s see how many infractions we can find in our daily travels shall we?).  Why are there so many infractions?  Well, because in North America, The WHO Code is voluntary – and thus it has no teeth.  Some countries, such as Iran, have adopted The Code as law and now infant formula is available ONLY by prescription and comes in a can with a generic label.  I sure would like to see that day in both Canada and the US I tell ya!

Oh, and one more thing… did you know that the USA was the ONLY country out of 189 that voted “NO” to adopt The Code in 1981?  SHAME.ON.YOU!  Let’s kick those formula company dudes OUT of the government’s bed NOW.

Here we go…baby bottle

1. No advertising of products under the scope of the Code to the public.

Products “under the scope of the code” include breastmilk substitutes, including infant formula; other milk products, food and beverages, including bottle-fed complimentary foods, when marketed or otherwise represented to be suitable, with or without modification, for use as a partial or total replacement of breastmilk; feeding bottles and teats.  So basically, infant formula, follow-up formula, bottles and nipples.  Nope, I’ve never seen these types of products advertised publicly ANYwhere (eye roll).

2. No free samples to mothers.

How many new moms (including yours truly) have been given free samples at the hospital, in their doctor’s office, at a “baby/pregnancy” fair, even through the Welcome Wagon?  According to a recent CDC study, nearly 2/3 of first-time mothers received a free sample of infant formula in the mail.  The formula companies will market directly to moms, against The Code, every.chance.they.get.

3. No promotion of products in health care facilities, including the distribution of free or low-cost supplies.

Have you seen pads of note paper or posters “sponsored” by a formula company at your doctor’s office or hospital?  How about the infamous formula company diaper bags given out at so many US hospitals? (read about it at Ban the Bags).  In fact, studies show that formula marketing bags shorten exclusive breastfeeding duration, even when the formula samples are removed from the bags.  To quote Dr. Alison Stuebe, the woman behind Ban the Bags, “No for-profit company gives anything away for “free”.  Formula companies give these bags to mothers as a marketing tool and their goal is to have the hospitals actually hand the bags to the moms because that implies that the hospital is endorsing a particular brand of formula.  If this wasn’t going to sell more of a particular brand of formula, it would be against the interest of the shareholders of these companies to let women have these bags.”

In fact, according to a recently-released Canadian study from the Toronto Department of Public Health, “Of 1,500 first-time mothers surveyed, 39 per cent were given formula at hospital discharge.   As a result, many of these women stopped breastfeeding sooner than those women who weren’t given formula.  Women who didn’t receive the free samples were 3.5 times more likely to be breastfeeding exclusively after 2 weeks.”

“The impact of promoting formula as they leave the hospital gives off mixed messages to new mothers”, says Linda Young, director of maternal newborn and child health at Toronto East General Hospital.  “They give it to the women ‘just in case’,” she said.  “But the real message is that you will probably fail... and one bottle leads to another.”

Listen ladies, by accepting this “formula company swag”, you are lining the formula companies’ pockets AND more importantly sabotaging yourself. Just.Don’t.Do.It.

4. No company representatives to advise mothers.infant formula

Last summer, I participated as a vendor in a baby fair.  Our table was located about ½-way around the perimeter of the venue.  To the immediate right of the entrance door (like that wasn’t planned) was a formula company’s table.  They were giving out FULL CANS OF FORMULA!  Every person who came by our table had the bag that they were given upon entry to the fair with a can of formula sticking out the top.   I took off my badge and went by their table, posing as a consumer.  I asked about the cans of formula.   Boy were they friendly! They told me that all I had to do was to sign-up for their “program” and I would get the kit which included the can of formula (I can’t remember what they called it – something obnoxious though, like “breastfeeding support kit”, because what I do remember is cringing to myself).  Signing-up for the program included handing over my email addy (of course).  Yup, that’s right! Get the mom-to-be on your mailing list so you can inundate her with emails right after she has her baby, when she is sleep-deprived, vulnerable and in a hormone-induced, emotional state.  And make sure she has a big can of your formula in the cupboard so that when the going gets tough around 4-5 weeks and she is wavering with the whole breastfeeding gig, it is there at the ready to taunt her!  These companies undermine women’s confidence by making them think they won’t be able to breastfeed and then guess what? That notion manifests and they cave.  Don’t listen to anyone that tells you, “One bottle of formula won’t hurt your baby.”, (even if it is your own mother).  Perhaps it won’t hurt your baby, but it will hurt the breastfeeding relationship you have with your baby and it will hurt your supply.  Trust me, it happened to me, “way back when” before I knew any better.

Today, I know to ask whether a consumer baby fair complies with The Code BEFORE I sign any contracts to participate as a vendor.  Not.Going.There.Ever.Again.

5. No gifts or personal samples to health care workers.

Please see #3.  This practice is rampant.  You can find extensive and truly interesting information about it here, here and here (and that was just a quick Google search).  It is high time health care workers AND HOSPITALS told the formula companies to go away, no thank you to your freebies and don’t come back. EVER!

“There has always been controversy about hospitals receiving free formula.  It is why Toronto East General Hospital – the only Baby Friendly hospital in the city and among about two dozen in (Canada) – cancelled its contract in 2005”, said Linda Young, director of Maternal Newborn and Child Health.

“When the formula companies put together a contract, they list all the things that they give – the formula, the nipples, and the bottles, and it comes up to a big number,” Young said, adding there is sometimes a signing bonus of anywhere between $130,000 and $150,000 which hospitals can use for other programs and services.

The only other GTA hospital that Young knows of that is buying formula instead of getting it free is Lakeridge in Oshawa.  “Any kind of money is hard to give up for a hospital,” she said.

6. No words or pictures idealizing artificial feeding, including pictures of infants, on the labels of the products.

OK, so “most” of the formula companies have switched to little duckies, bunnies or hearts on their labels in lieu of baby images, however, there are still many infractions.  For example, Enfamil’s Enfagrow Premium Next Step Lipil has an image of a baby and a toddler on the label and is marketed towards 9-24 month olds.   Of course aside from images, the infant formula labels are chock-full of skewed half-truths, scientific-sounding jargon and warm & fuzziness that the formula companies are hoping will be (mis)interpreted as idealizing artificial feeding.  Believe you me, they spend plenty of time and money writing the copy “just so” to convince parents to buy.

7. Information to health workers should be scientific and factual.

The information coming out of the formula companies “looks all scientific and factual” but their claims are taken out of context, skewed and again, worded “just so” by their high-powered marketing departments to brainwash you into thinking their products are “as good” as breastmilk.

8. All information on artificial feeding, including the labels, should explain the benefits of breastfeeding and all costs and hazards associated with artificial feeding.

So I haven’t read an infant formula can for a while now, however, I do know that most formula companies include the disclaimer, in very small print, stating “breastmilk is best for your baby”.  But do they detail the costs and hazards associated with artificial feeding?  Hmmmm?

9. Unsuitable products such as sweetened condensed milk should not be promoted for babies.

OK, I’m at a loss on this one.  Are there people out there that give sweetened condensed milk to their babies?  So I Googled “sweetened condensed milk for babies” and got just 4 results, mostly blogs talking about “way back when” when our mothers or grandmothers did just that, or forums asking if they can do it now.  I guess it is safe to say that if there are people asking if they can do it now, then there are others that haven’t bothered to ask.

I do know that in 3rd world countries, where they often enjoy a strong breastfeeding culture, after the formula companies have given out enough free samples so that the new mother’s milk has dried-up, she, who can’t afford to buy more formula, may substitute (sweetened) condensed milk or other milk products to feed her starving baby.  She may also mix the formula with a higher ratio of water to make it last longer.  Oh and that would be mostly unsanitary water.  This practice by the formula companies has killed millions of babies. Yes. MILLIONS.25 cents

10. All products should be of a high quality and take account of the climatic and storage conditions of the country where they are used.

High quality? Riiiiight.  You know that $20-30 can of formula that you’ve seen on store shelves?   Well the contents are worth about a quarter.  Yes, that’s right.  Twenty.Five.Cents.[1]  The rest of the money is spent on marketing.  But wait! There is a CODE prohibiting the marketing of breastmilk substitutes.  How can formula companies be spending millions, perhaps billions on marketing when this is against The WHO Code?

Not to mention the 57 product recalls of artificial foods from 1982 to 2007 – that’s over 9 MILLION units.  Ahem… breastmilk is NEVER recalled.

11. Promote and support exclusive breastfeeding for six months as a global public health recommendation with continued breastfeeding for up to two years of age or beyond.

I think a good first step is to prohibit the marketing of formula to under 6 month old infants.  Just take it off the market.  Period.  For the 5% of woman that can’t physically breastfeed[2], they can get it by prescription.  Then let’s watch our breastfeeding initiation rates and the rates at 6 months postpartum rise meteorically.

The Best for Babes FoundationAs for the promotion and support, it is mind-boggling and heart-breaking to hear the countless stories from moms - the misinformation, the contradictions depending on who was working the ward that night, the lack of training in medical school and it goes on and on.  We are working on it though!  Organizations like Best for Babes, for example, are working tirelessly “to help moms beat the “Booby Traps” – the cultural & institutional barriers that prevent moms from achieving their personal breastfeeding goals.  To inspire, prepare & empower™ moms.  To give breastfeeding a makeover and give moms the solutions they need to make it work!”

12. Foster appropriate complementary feeding from the age of six months recognizing that any food or drink given before nutritionally required may interfere with breastfeeding.

It’s really quite simple: babies don’t need ANYTHING but breastmilk for the first 6 months of life.  From 6 months onward, it is recommended that you continue to breastfeed while providing nutritious complimentary foods for up to two years or beyond.

13. Complementary foods are not to be marketed in ways to undermine exclusive and sustained breastfeeding.

Just as infant formula is marketed to undermine exclusive and sustained breastfeeding, so are complementary foods.  Being aware is half the battle. Educate yourself and spread the word!

14. Financial assistance from the infant feeding industry may interfere with professionals’ unequivocal support for breastfeeding.

We all know that the formula companies are in bed with the government.  How else have such initiatives such as the 2004 “Babies Were Born to be Breastfed” public service ad campaign, launched by the US Department of Health and Human Services and the Ad Council, been kiboshed at the last minute by formula company lobbyists?  Yes, that’s right, they made them water-down the ads to the point that they were mostly ineffective, then turned around and doubled their marketing budget to $50 million. And breastfeeding rates went down again.

It is a sad state of affairs when profit and political gain are placed at an exponentially higher level of importance than the health of our own children.

Think about it.  Talk about it.  Do something about it.  Today.

Snugabell Mom & Baby Gear is PROUD to be a WHO Code compliant company and vows to never knowingly do business with any company that does not comply.  We are also dedicated to raising awareness of The Code and to educating others about its provisions.

If you weren't aware of the provisions of the WHO Code, will you now be watching for infractions?  Will you report them?  Please share!

[1]Testimony presented in infant formula antitrust litigation in the U.S. District Court for the Northern District of Florida, Tallahassee, June 2, 1992.

Some corroborating evidence about the cost of producing infant formula appears in an unpublished USDA study conducted by the Research Triangle Institute in Apr. 1992 (Josephine Mauskopf and Nancy Dean, “WIC Program Rebates: An Economic Analysis,” Final Report. Contract, # 53-3198-0-033, Task 6.1. Center for Economic Research) in which the cost of producing a can of infant formula was estimated on the basis of the ingredients that went into it. However, USDA officials expressed concerns about the validity of these cost estimates because of methodological limitations, including the unavailability of firsthand data on the procedure for manufacturing infant formula.

[2]Neifert et al. 1990. The influence of breast surgery, breast appearance, and pregnancy-induced breast changes on lactation sufficiency as measured by infant weight gain. Birth 17(1): 31-38

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