November 24th, 2010 • Comments: 0 • by Wendy • About this Blog & MeCustomer ServiceInside SnugabellPumping

PumpEase - Not Just Another Pretty Face

PumpEase features a 3-row hook & eye closure

The other day, while in the shower (I do all my best thinking in the shower and the car), I was pondering our slogan (which we love):  "...because women like pretty things EVEN when they're pumping!™" and then I had this horrible thought, "Oh my gosh... I hope people don't think PumpEase is "just another pretty face"!"

You see, we're always talking about how we're the ONLY fashionable hands-free pumping bra (and now of course we're also offering the ONLY organic hands-free pumping bra), but I wondered... do the moms out there realize that when we designed PumpEase, the functionality was right up there in importance with the aesthetic?

After all, if you try on that fabulous Dior dress and it fits like hell, then what's the point? I for one, do not believe in being a "fashion victim". I wear fabulous shoes, but they fit well and are comfortable. Some of them are even pieces of art. (Yes, these shoes do exist!) But I digress...

As you may or may not know, I have over 15 years experience in the apparel and sewn products industries (aka the fashion industry) including designing and manufacturing a women's sportswear line, providing CAD pattern management services (pattern making, grading, marking, technical specificiations) to other manufacturers, custom design and teaching fashion courses at the post secondary level.

CAD pattern making

This reminded me of something that I used to tell my starry-eyed fashion design students in drafting and construction (sewing) class. Often the "design-oriented" students had no use for drafting and construction class (they thought it was boooooring) and so I found myself saying, "A pattern is like the foundation of a building. If you don't draft a solid foundation, your design will crumble."  In other words, anyone can sketch a glorious dress, amazing suit or other fabulous garment, but if it is impossible to create either via flat pattern drafting or draping, or if it is too expensive to produce for the mass market, then you have nothing. Nothing. Well, you have a sketch...

These students figured they could just hire a pattern maker to execute their designs. Well yes and no. In order for a patternmaker to successfully bring a design to life, the designer needs to have a firm understanding of the fundamentals (and limitations) of pattern making, garment construction and mass production. And honestly, although there are a lot of pattern makers out there, a good pattern maker is hard to find. I can't tell you how many times we've received patterns for grading (that were drafted by someone else) that were just... ummm... BAD. Cringe-worthy even! And believe it or not, many of them came from brand name companies! The lightbulb surely went on the next time we were in a "better" store and we tried something on that just felt weird - the sleeve cap was glued to our upper arm or the pants had "hungry bum" - it all made sense now. It was concrete evidence of bad design and it can happen in any market.

So when it came time to create our hands-free pumping bra, there were a few things that were non-negotiable...

1.  It had to be pretty :: you're already aware of this one. Does it matter you ask? Considering the $9.6 billion US lingerie industry in which over 80% of purchases are made by women, I would say it does! The postpartum period is certainly not the sexiest time of a woman's life, so why not spice it up a bit with something fun?

PumpEase works with all sizes of breast pump flanges

2.  It had to accommodate ALL makes and models of breast pump flanges on the market :: we have yet to find a breast pump that doesn't work with PumpEase. We even tried the larger-than-average Simplisse flanges at the ABC Show in Las Vegas last month and yes, they fit too! Our "no-stitch" horn openings are at the heart of our design. It's simple really. Even if you use a stretch fabric, if you finish the fabric with thread, even stretchy thread, the fabric won't stretch as much anymore. Have you ever inadvertently pulled on a garment and heard the "snap, snap, snap" of threads breaking? Go ahead, hook your hands inside the openings and stretch them. Stretch them hard. They are built to last and will always return to their original shape.

3.  The closure had to be adjustable :: let's face the facts: nursing moms have fuller and less-full days. Aside from our fabulous fabric that is super stretchy and has incredible memory (i.e. it doesn't "bag out" after use like cotton/spandex can), PumpEase has a 3-row hook & eye closure for another 1-1/4" of adjustment.

4.  The closure had to be user-friendly :: it's a no-brainer that we chose hook & eye. I don't know about you, but I can do up my bra in the dark and behind my back, sometimes even with a martini or two under my belt ;-) So when a new mom is hormonal, sleep-deprived and gets up in the middle of the night to pump, she will be able to don and doff a PumpEase with ease.

5.  It had to be of EXCEPTIONAL QUALITY :: our fabric is one of the best technical fabrics out there. Quite frankly, it is expensive and although we could buy cheaper we don't, because YOU are worth it. It is also super-soft, wicks moisture away and is easy to care for and yes, YOU deserve it. PumpEase is Made in Canada and we are so very proud of that. Our manufacturer, that we have worked with since Day 1, is top-notch, however even after the goods come out of the factory, our Quality Control team goes over each and every PumpEase one more time before packaging them. Our return rate for BOTH sizing and warranty issues is less than 1%.PumpEase - quality detail

6.  It had to fit the majority of our market :: via our four sizes - S/M/L/XL - PumpEase fits moms from 32AA to 48H (a size range into which over 90% of women fall into). We developed our sizing using ASTM standards for body measurements, with a strong focus on the bust point measurement, which varies as much from woman to woman as the bust measurement itself. PumpEase fits moms with bust points that measure from about 4 to 11" (that's the measurement from nipple to nipple). Just to put this into context, the very first horizontal line that a pattern maker drafts is based on the bust measurement. In fact the bust point calculation itself is based on the bust measurement, and therefore this is pretty much the foundation of the whole draft. If you make an error at this point, the whole draft will be wrong. So bust point is very important in apparel in general, and even doubly so when you are inserting breast pump flanges into your pumping bra and the openings need to line-up with your nipples.

And then of course, we musn't forget that Dr Sears says that the bold colours and prints of PumpEase are better for your baby. It just goes to show that you should never judge a book by its cover...

Have you ever been skeptical of a product because it looked "too good" for the price?  You thought it wouldn't work/wouldn't fit/would be uncomfortable? Please do tell us about it below...

July 6th, 2010 • Comments: 0 • by Wendy • Media & MarketingPumpingResources

How to Use a PumpEase hands-free pumping bra

Hi everyone! Please check-out our latest video entitled, "How to Use a PumpEase hands-free pumping bra". Any idea what it's about? OK, just kidding...

I worked with the wonderful Cathrin Witt on this project. I was responsible for taping it and tried my best to follow Cathrin's guidelines for shot angles and such, however I'm no professional in this arena so you can blame the "not so great" lighting on me. Cathrin was in charge of editing - adding music, stills and titles - and making it look all pretty and professional!

The cool thing is, Cathrin (or Cathy as I knew her as in high school) and I reconnected on Facebook a couple of years ago, yet did not meet face-to-face or even speak over the phone to get this video produced. She lives in Bellevue, WA - about two hours south of me AND in a different country!

So just think... if the next time that Cathrin and I venture down the video production road, we actually work together in-person, we could potentially have Oscar material on our hands! Should we clear off our mantles Cathrin?

Anywho, take a gander at the video and let us know what you think. You like? No like? Tell us all about it below!

 

Tags: 'how to pump', 'hands-free pump', 'nursing bra', 'easy expression'

November 3rd, 2009 • Comments: 0 • by Wendy • Inside SnugabellPumpingResources

How to Take an Overbust Measurement


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Today we updated our Fitting Room with a great video, that you can view below (and you're not allowed to laugh about the still image, ahem), demonstrating the correct way to take an overbust measurement.  About a month ago we also added a third size chart containing the measurements between the horn openings on the different sizes of PumpEase.  You asked.  We delivered.

It IS all about YOU, our customer (and no, I'm not being corny).  Our goal is to make your visit to our website as enjoyable, informative and satisfying as we possibly can.  So take another look around and don't forget to leave a comment with your feedback about what you DO see/like/dislike and also about what you WOULD LIKE to see... so we can make PumpEase.com even better!

xo
Wendy

September 27th, 2009 • Comments: 0 • by Stephanie • Breast is BestInside SnugabellPumping

Guest Post: What's that Noise? *or passing the time while pumping*


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Anyone who spends any amount of time pumping breast milk for their baby realizes quickly how mind-numbingly boring it can be.  One of the biggest let-down killers is bottle-watching: waiting for the bottle to fill and only getting the drip, drip, drip...  Be one of the many women who exclusively pump (EP) and you quickly realize that these hours of your life must be filled with something other than waiting for the oxytocin release.  After I finished my year of EPing, I calculated that I had spent approximately one entire month of my life with my breast pump.  And while I never question or regret the choice I made to express milk for my son, I also know that this time was not always relaxing or enjoyable.  Finding something to do while pumping, however, can help make the experience more enjoyable.  So what are your options?

There is (excuse the expression and the pun) the boob tube.  During my midnight pumping sessions I became a connoisseur of late night and late, late night television.   I truly believe David Letterman and I had a personal relationship.  (Note to self: I must reconnect with him.)   Emergency 51, Marcus Welby, and Quincy were all on in the wee hours of the night and got me through many 2 a.m. pumping sessions not to mention teaching me all about emergency medicine and autopsies!

Sleeping of course can not be discounted as an option.  Yes, it can be done!  While usually not a planned activity during pumping, you will be equally surprised as I was the first time you wake up, milk overflowing the collection bottles, and a sense of disorientation overflowing you.  While I wouldn’t necessarily recommend sleeping as an option, it is possible, does happen, and when it does happen to you, know you are not the only one!

Talking on the phone can be a very pleasant way to pass the time (as long as it’s not your nosy mother-in-law you are talking to) and keep your mind off the bottles.  However, you might want to carefully consider who you are talking to so when the inevitable question of “What is that noise?” arises, you can answer without embarrassment or at the very least have a quick, and perhaps distracting, response preplanned.

One of the most common methods to pass time while pumping is to surf the web.  With countless hyperlinks to follow, filling fifteen to twenty minutes of your time is quite simple.  Catching up on posts on the many discussion boards focused on expressing breast milk helps to build community, camaraderie and support which is so critical in what can be a very isolating activity.  On the downside, you have to avoid the many opportunities available on the internet to spend money!

What else can you do?  Really pretty much anything.  I have even heard of women who drive their car while expressing!  And when you start to consider all the possible ways to pass the time while pumping, you begin to wonder, “Just how do you manage all these things while trying to operate the pump, hold the collection bottles, do breast compressions, deal with the overflowing bottles...?”

Well, watching television can be done without the need of hands.  Sleeping can easily begin without a need for hands, but pretty much anything else will require an extra set of hands- or the use of the ones you already have.  For me, this was accomplished through my wonderfully short stature.  In most cases, this is a detriment, but when pumping, my short stature allowed me to precariously perch the collection bottles on my knees with one forearm pressed against one bottle and the hand on the same arm holding the other bottle.  This of course only frees up only one hand making very slow work of typing and requires everything be within close reach.  For women nursing at the keyboard they have come up with the acronym “NAK” (nursing at keyboard) to explain poor keyboarding or spelling.  I have yet to see anyone use “PAK” (pumping at keyboard) but perhaps it is time it is used as well.

hands-free pumpingSince I was pumping, more than five years ago, there have been a myriad of products come to market that allow for hands-free pumping.  Hands-free devices provide a certain amount of freedom impossible without them.  While not necessary, a good hands-free bra can allow women to focus on something other than the bottles and the milk being expressed and actually help to improve the volume of milk expressed.  Using a hands-free bra can actually reclaim some of the time spent pumping and turn it into something that you can use for yourself.

So, what do YOU do while pumping?  Drop us a line below and tell us about it!

Stephanie Casemore is the author of Exclusively Pumping Breast Milk: a Guide to Providing Expressed Breast Milk for your Baby.  For more information on exclusively pumping or to purchase Stephanie's book, visit www.ExclusivelyPumping.com

June 30th, 2009 • Comments: 0 • by Wendy • Breast is BestMedia & MarketingPumping

This Breastfeeding Ad is a Ripper!


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As you may or may not know, I feel very strongly about a woman's right to breastfeed in public.  I saw this ad and thought it was brilliant.  Or in Aussie lingo, a R-I-P-P-E-R!


So who has a connection at INFACT Canada or the Breastfeeding Committee for Canada or better yet, at the Department of Justice of the Government of Canada - the department responsible for the upholding of the Canadian Charter of Rights and Freedoms?  Specifically Section 15(1) and Section 28.  Let's lobby for some breastfeeding ads like this one!  Short, sweet and OH SO to the point!

You like?  Leave me a comment with your opinion!