August 2nd, 2012 • Comments: 0 • by Amy West • In the NewsWHO Code

Is Mayor Bloomberg "Banning Formula" in NYC?

A baby formula ban in New York City?  With the media in a frenzy over the issue, it's tough to keep the facts straight.  Amy West, our Social Media Diva, lays out the real deal.  

Mayor BloombergIf you think Mayor Bloomberg is "banning formula" in NYC, you are mistaken.

Right now, formula companies give hospitals all manner of free crap (nipples, bottles, formula, very expensive preemie formula) in exchange for exclusive marketing agreements (along the lines of "all moms who pass through labor & delivery WILL leave with a formula swag bag").  Research shows that moms are extremely likely to (A) stick with the brand presented to them in the hospital and (B) not meet their own personal breastfeeding goals based on the interference of this marketing.

Mayor Bloomberg is seeking to end this predatory marketing. In doing so, formula makers will no longer be able to strike these agreements with hospitals and hospitals will have to pay for the things they currently get for free (from formula companies).

So formula isn't being banned or even restricted. Just like Tylenol or any other pharmaceutical in the hospital, formula will be purchased, tracked, and given out upon request. The difference is that instead of moms who are trying in earnest to breastfeed going home with formula that's been proven to sabotage breastfeeding relationships, only moms who are actively choosing formula will receive it.

Why would we begrudge hospitals for tracking the use of something they now have to pay for?  Why would we begrudge Mayor Bloomberg for ending what has been a long-standing unethical marketing practice that has such lasting and sweeping effects?

Please leave your comments below and ask your friends what they think.

{"World Bank Group President Kim and New York City Mayor Michael Bloomberg Headline Plenary on "Shaping the Future of Urban Transport"" by World Bank Photo Collection is licensed under CC BY-NC-ND 2.0}

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