August 1st, 2010 • Comments: 0 36 • by Wendy • Inside Snugabell • Media & Marketing

So Long Forget Me Not (sniff!); Hello ________?

It is with great sadness that I write this blog post. Forget Me Not, one of our best selling prints (shown left), will be no longer available going forward. We still have some stock left (if you've been eyeing it), but consider yourself forewarned: it won't last long. When our fabulous fabric vendor told us that the print was discontinued, we were kind of in denial for a week or so (I've told you before that I don't give up without a fight). We explored a custom print, tried to find out who owned the copyright (turns out they went out of business) and pretty much exhausted any and all other avenues. We then came to the realization that we had to pick another print to replace it. <sigh!>

Prints are really hit and miss in the fashion world. I don't have an official method per se, but I chose our four Classic Collection prints by palette (warm, cool, neutral) and "feel" (conservative, kitschy, forecasted and classic) and even then it wasn't easy. Therefore, I was quite proud of myself when these four prints - Forget Me Not, Snowy Leopard, Verry Cherry and Tuxedo - were ALL successful! Having said that, it was crystal clear pretty quickly that Tuxedo and Forget Me Not were the stars. I wasn't surprised about Tuxedo as historically "black sells" no matter what the trends are and no matter what season it is. Forget Me Not was a bit of a surprise though.  It wouldn't be my first choice (as I really don't have a conservative bone in my body), but I "get" why it is popular. It is a very pretty, delicate, "safe" floral in shades of periwinkle and blue, the latter being the #1 most preferred colour in the world. Makes total sense.

So now we needed to repeat our spot-on print choices and replace a best-seller. Hmmm... not so easy. We spent literally hours scouring our vendor's print library - first looking for another floral (and being unsuccessful in finding one with the right palette and scale), then resigning ourselves to finding another print - any print - with the right palette and scale.

So this is what we've come up with ---->

And this is where YOU come in!  We need a name for our new print!  Leave a comment below with your suggestion for our new Classic Collection print's moniker and if we choose it, you will WIN a PumpEase Prize Pack! That's a PumpEase in the new print, a door hanger of your choice, a Breastmilk Storage Guidelines fridge magnet and a Nursing Mother Goddess Necklace of your choice!  This is a retail value of $68.00 USD!  And of course we'll ship it worldwide on us!

Now go put on your creative hats and happy naming!

Oh and the contest closes with World Breastfeeding Week at midnight PDT, Saturday August 7th, 2010. LUCK to all!

Finally, I'd love to hear your thoughts on the print... like? No like? Meh? Please share!