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My husband is a vegetarian. His sister and her husband are vegan. My Dad (RIP) only ate a specific kind of white fish (he HATED salmon).
So when it came time to pick a caterer for our wedding, I had a tall order to fill. I (of course) began by doing online research and found some names of local caterers and what people were saying about them. I called a caterer on my list and when I described our requirements to the woman who answered, her response was, "Are you going to bend over backwards for just a few people at your wedding?" Uh... yes I am. We're talking about my (at the time future) husband, his family and my DAD!?! After "snarky lady's" rude remark, she said she would fax me some menus to look over. My mouth hung open as I read over them. What she listening to me at all? Every single one had beef or chicken as the main course. Hello?
I made a few more calls, all of which were pretty much dead-ends. Everyone was flogging the same-old, same-old "roast beef and lasagna" or "chicken and pasta salad" that you encounter at every wedding... I knew that I wanted my wedding to be unique in every aspect INCLUDING the food! And I knew I could do it with our limited budget (I am very resourceful).
Then I found Sugar Mountain Catering and David Macmillan purely by chance. It was a random comment on a wedding forum by a newlywed who was raving about them. It wasn't long before I was speaking to David on the phone. He explained that custom menus were his specialty and how he in fact thrived on the creativity and challenge of them. He described unusual pairings that he had carried off with flying colours - like the Japanese bride and the Jewish groom or the Persian fellow that married the German girl.
While the first woman I called chastised me for being "too" accommodating towards my guests, David welcomed the challenge I had with open arms. I could actually hear the wheels turning inside his head and feel his excitement for the creative process that he was about to embark on.
As David says on his site, "We work within your budget and cater any ethnic cuisine. Our chef thrives on custom designing menus to suit your specific needs and looks forward to sitting with you for a menu consultation and providing a tasting for you and your spouse-to-be in the comfort of your own home free of charge." It was a match made in heaven. It almost felt too good to be true!
So then it was time for the tasting. It was A.M.A.Z.I.N.G to say the least. David and his wife came out to our home, brought the wine, and proceeded to create 4 dishes for us to taste. Honestly, he had me after the first bite.
And he was warm, genuine and authentic. And so was his wife. It was like eating with old friends.
On the day of our wedding, everyone RAVED about the food. Even if they weren't sure about a particular dish at first, they were happily surprised. My uncle's words to my Mom were something along the lines of, "Well the food was certainly different, but I tried everything and it was all EXCELLENT!" I was so very happy that there was something for everyone AND that it was delicious to boot!
Then to top it all off, my Aunt asked me if I could get the recipe for a particular salad that David had made featuring Granny Smith apples. There was no hesitation on David's part at all to share it with her. I've honestly lost count of how many times I've recommended Sugar Mountain Catering.
I had an expectation of an experience as I sat down to dinner on my wedding day and David Macmillan and his team at Sugar Mountain Catering delivered that experience.
So figure out what you're good at, ensure there is a need for it, and do it CONSISTENTLY. Then put that into a statement. That is your BRAND PROMISE.
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