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I was reading the Motherwear Breastfeeding blog the other day, as you know I so often do, when I followed a link in one of Tanya's posts and ended up on this site. I have to say that I thought I'd died and gone to heaven! The concept behind Best for Babes has lived in my head for some time now. I always thought that I would find the time to start something like this (I know my friends and family are rolling on the floor laughing right now). Having said that I am absolutely thrilled that it has already been brought to fruition!
The attitude, the approach, the images, the sass and their slogan - "Giving Breastfeeding a Makeover" totally resonated with me. I immediately emailed the founders, Bettina and Danielle, and we scheduled a conference call to discuss how I could get involved!
To start we are proud to announce that $1 from the online sale of every PumpEase™ will be donated to the Best for Babes Foundation to help moms achieve their personal breastfeeding goals.
Here is a glimpse of the Best for Babes Mission Statement...
To give breastfeeding a makeover - to market, brand and mainstream it, acting as a catalyst to elevate this cause on par with Komen, Juvenile Diabetes, (Red)™ and others.
To shift the focus and pressure off moms and onto the “booby traps” - the cultural and institutional barriers to breastfeeding successfully - and to helping to remove those barriers through positive social pressure.
To harness the power of celebrities, corporations, foundations, fashion, advertising, the medical community and the media to bring about a cultural change that embraces, celebrates and supports breastfeeding moms.
I encourage you to visit their site and find out how you can get involved. Donate, follow them on Twitter, join their Facebook Group and tell everyone you know about them! Anything and everything you do will help. It is an especially vital time with the recent introduction of the Breastfeeding Promotion Act in both houses of Congress as well as the Breastfeeding Petition to President Obama to make breastfeeding a high priority in his adminstration - to promote it as preventative care to save lives, reduce disease and save the US Health Care system billions if not trillions of dollars.
"Hey!" you say, "Are you not Canadian?" Yes I am, born and raised. However, it has to start somewhere and like it or lump it, we all look to the US for direction sometimes. The situation in the US is critical with the skyrocketing Caesarian rates, the plummeting breastfeeding rates after moms and their babes leave the hospital and the lack of education and support for the breastfeeding mom.
Besides, I love my US customers and Best for Babes will help women worldwide, not just in the good ole USA.
So please visit the Best for Babes site and then come back here and tell me what you think!