May 28th, 2009 • Comments: 0 • by Wendy • Inside Snugabell

Breast-fest at Tiffany's


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I don't have a lot of patience:  I'll wait 20 minutes maximum for a table at a restaurant; I don't do the "get up at 4 am and line-up at the Electronics Store" Boxing Day thing; and heaven help you if you keep me waiting more than 15 minutes for an appointment!  (I am now ducking from all the people that I've kept waiting since I've had my kids and have become one of those "perpetually late" people).

I thought having children would help me have more patience - uh... nope.  It just makes ME late now (see above).

Therefore I am pretty stoked to finally be revealing our new Classic Collection!

It has pretty much been KILLING ME waiting to share this with you!  We started choosing fabrics about 7 months ago.  We chose our "classic" woman 4 months ago.  We brainstormed on marketing ideas 3 months ago.  We did the photo shoot in March (after being snowed-out the first time we scheduled it).  And finally, finally, finally Verry Cherry, Snowy Leopard, Forget me Not and TUXEDO <----- the "secret" print, are here!  And you are going to LOVE them!  I still can't pick a fave - I love them all!

Audrey Hepburn & UNICEFI would like to talk a bit about my beloved Audrey Hepburn and why we chose her to be our "classic" woman.  Aside from the fact that she was stunningly beautiful to her dying day, Audrey was the epitome of grace, sophistication, style and absolute modesty.  Soon after Hepburn's final film role, she was appointed a goodwill ambassador to the United Nations Children's Fund (UNICEF).  She then dedicated the remainder of her life to helping impoverished children in the poorest nations of the world.

Robin & Marian (Richard Lester 1976)


I have to admit that I've always loved Audrey Hepburn (and I'm not one of those people that swoons over celebrities).  One of my favourite movies of all time is Robin & Marian, which was Audrey's first film after taking nine years off to raise her children.  She stars with Sean Connery (slurp, drool - OK, maybe I swoon a bit here and there - how can you resist that accent?) and if you haven't seen it, you absolutely must rent it this weekend!

Audrey Hepburn, Mel Ferrer and baby Sean c. 1960


Audrey was a muse for the designer Givenchy, an award-winning actress, a dedicated humanitarian and yes, a breastfeeding mother!

Therefore it was pretty much a "no brainer" to mirror our Classic Collection marketing around one of her most famous movies - Breakfast at Tiffany's - and for which she received an Oscar nod for Best Actress.

Tell me what you think - I la-la-la-love feedback!  The Classic Collection prints?  The marketing image?  Everything!  Drop me a comment below.

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Bettina says:

How wonderful. We need a new Audrey to be an ambassador for breastfeeding! And wear the PumpEase on the Today Show!

Posted on September 3, 2009