April 25th, 2008 • Comments: 0 • by Wendy • Inside Snugabell

Rebranding - Naming my Children was Easier!

Here at Snugabell™ we have just gone through the onerous task of re-branding our product.  We thought we had the perfect name:  Mike & Toni’s hands-free pumping supports.  Then we started to get feedback from people indicating that they were confused by the masculine-sounding names for a product that was targeted primarily to women.  Moms of boys also didn’t like the pink colour on the packaging.  I was selling to women, so I thought pink would work.  Apparently I was wrong…. I had girls….. so shoot me!

For the record, Mike and Toni are our two darling daughters, Michaela and Antonia, 1 and 3 years old respectively.

Because our whole approach is one of lighthearted humour, we wanted a lighthearted name.  As I’ve mentioned before, we feel people are WAY too serious about the most natural thing we can do for our babies - feed them as nature intended.

We tried to have a focus group to brainstorm a new name, however it was a scheduling nightmare.  Most of the members of my target market were too busy (with their families) to attend.  I thought a Facebook Group would work……but not much happened there - people joined, but didn’t really discuss…hmmmm.  So we turned to our old friend Survey Monkey.  We LOVE Survey Monkey yes-indeedy-do!  We got a fantastic response to our
itty-bitty survey.  Thank you so much to everyone that participated!

I would like to share some of the suggestions we got for naming the pumping support.  I’ve never laughed so hard!  I was once again reminded that I know some wonderfully creative people!  And for the record, I REALLY wanted to use Boob Tube - thank you Kim!

Here are some of my faves:  Titty Taps, Deliver-Eze, Meloneez (too bad my name wasn’t Melanie), Juggies, Plug ’n’ Play, Milk-a-Matic, Mammy Milker, Num Nums, Nummies, Pump’ems, Suckies…..you get the idea.

And I know you can’t make everyone happy.  There is ALWAYS going to be someone who doesn’t like the name.  And there is ALWAYS going to be someone that you offend.  Oh well, it’s good for press!

Stay tuned for the unveiling......

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lindsay.dainie says:

LOL! I submit 2 votes for Titty Taps! *dying*

Posted on May 17, 2008

Wendy Armbruster Bell says:


I got some amazing suggestions. I will have to use them "somewhere, someday" as they are just too hilarious!

Posted on February 9, 2009